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It is the process of measuring the results of marketing strategies and taking corrective action to ensure that m objectives are attained. Mar 26, 2020 the purpose of mba international marketing management subject is to develop an understanding of the underlying concepts, strategies and issues involve in the marketing of products and services in more than a nation or globally. Lecture notes marketing management sloan school of. Mba marketing management this course introduces basic concepts of the marketing process from the perspective of the marketing manager and provides a framework for the analysis of marketing management problems. We are also providing lecture notes and materials on international marketing in pdf format. If we want to know what a business is, we have start with its purpose. Hello friends, i am sharing an awesome summarized ebook on marketing management for all the students pursuing mba. Marketing management notes study material includes marketing management book, courses, case study, syllabus, question paper, mcq, questions and answers and available in marketing management pdf form.
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